So what is OWAY? Organic Way, or officially known as OWAY is the first professional hair care line based on biodynamic extracts, micronised plants, hydrolates and essential oils. Founded in Italy, all OWAY hair care product ingredients are harvested and produced at Ortofficina, a farm estate in the Hills of Bologna. For environmentally savvy enthusiasts, you will be pleased to know that their ingredients are organic, ethical, free of pesticides, herbicides, insecticides and synthetic fertilizers used in conventional agriculture. The products are also free from SLS/SLES, parabens, artificial colourings, synthetic frgrances, EDTA and petroleum-based ingredients to name a few.