PLATINUM & DIAMONDS THE VOLUME LUXURIOUS SHAMPOO

What it is: A luxurious anti-aging and volumizing shampoo that repairs damaged hair, while creating ultra-volume that has been lost over time.

What it does: Lavish Platinum & Diamond powders combine with a potent cocktail of vitamins, cutting-edge peptides and trace elements to deeply penetrate the scalp and the heart of the hair fiber to repair from the inside out. Restores hair’s electrical balance while creating exceptional body and luxurious shine.

Who it’s for: For all hair types, especially fine hair with little volume. Safe for color and keratin treated hair.

What it smell like: A warm fruity floral. Notes of strawberry, apple and lilac are woven around sensual jasmine, rose and azahar.

BENEFITS
- Acts against the hair aging process
- Restructures broken keratin links, protects against hair collagen degradation, and repairs hair’s hydrolipid barrier
- Delivers high antioxidant action to protect against oxidative stress
- Restores volume lost over time and leaves hair silky soft with and a diamond shine
- Restores hair’s electrostatic balance
- Formulated with multi-benefit natural tensioactives to minimize color loss and prevent discoloration: helps retain more than 96% of color after 10 washes
- Gentle, not harsh on hair or scalp
- Respectfully sourced, sustainable and biodegradable
- Creates a polishing effect by preventing cuticle scaling for extremely silky locks
- Intensely moisturizes, nourishes and revitalizes hair

Platinum Powder: Precious metal rich in revitalizing and anti-aging properties. Improves hair’s elasticity and maintains electrical balance, allowing essential active ingredients to better absorb. Provides long-lasting hydration and a soft Platinum radiance.

Diamond Powder: Treats hair and scalp with the utmost in luxury to restore a sensual and unique shine. Potent antioxidant that also provides great regenerating, moisturizing and nourishing properties.

Thermal Water: Mineral water rich in Calcium, Magnesium, Iron, Manganese, Zinc and Copper obtained from the Hot Springs of Salies de Bearn des Gaves, France. Potent antioxidant heals and deeply hydrates. Soothes, refreshes and softens irritated or damaged scalps.

Marine Collagen Peptide: Provides softening and conditioning effects while creating a protective film from root to tip and repairs damaged hair.

Keratin Peptide: Repairs, replenishes and protects keratin, the key structural component found in hair by creating a weightless film that overlays the hair fiber. Creates a natural and beautiful luster and shields against thermal damage. Restores hair fiber giving it body, volume and shine.

Multi-vitamin 8 Complex: Provides a cocktail of 8 essential vitamins (A, B2, B5, B8, C, E, H and PP) to the heart of the hair follicle. Helps regulate the sebaceous glands; when excess sebum builds up on the scalp, it clogs the hair follicle and hinders healthy hair growth, resulting in thinning hair and hair loss overtime. Too little sebum, the follicles and roots of hair become undernourished. Eventually, the hair becomes dry and brittle, resulting in hair loss.

5 Trace Elements Protein Complex: Complex comprised of Magnesium, Iron, Copper, Zinc and Silicium it provides hair with vitality and activates the cellular mechanism of the scalp. Delivers critical nutrients to ensure strong division of cells and optimal hair growth, and prevents 5-alpha reductase from converting Testosterone to Dihydrotes tosterone (DHT), DHT is the leading cause of hair loss.

Organic Acai Extract: Rich in anthocyanins (10 times the antioxidant power of red grapes), minerals and vitamins.

Organic Argan Oil: Has amazing nourishing and revitalizing properties for the scalp and also strengthens hair, leaving it soft and shiny.

Organic Goji Extract: Superfood rich in vitamins (B and C), minerals, and amino acids. High antioxidant action.

Natural Tensioactives derived from Coconut Oil and Oats: Natural, scalp-friendly cleanser that minimizes color fading.Volume Agents: Promote volume.

Apply the volumizing shampoo to wet hair and scalp. Massage in gently to create a lather. Leave on for 2 to 5 minutes. Rinse thoroughly. In case of contact with eyes, rinse immediately.